Microsoft Ads

Ongoing management of your Microsoft Ads campaigns across all different campaign types from Search to Performance Max.

Optimisation

I'll review your campaigns throughout the month according to our objectives and target metrics. Through monitoring I'll be analysing the campaign performance to make relevant adjustments in search of improving results. Depending on our campaign goals this can be tasks such as changing keywords, bid strategies & adjustments, audience signals for PMax, and ad copy/assets.

Recommendations

As part of the ongoing analysis and optimisation work I will inevitably find opportunities for more significant changes such as new campaigns. I'll be proactive in making these suggestions for you and advising on how best to maximise the ROI from your budget.

Reporting

At the end of each month I'll collate a comprehensive report across your campaigns to highlight the metrics that matter and more importantly actionable next steps on how we can continually improve performance.