Driving Thousands of New Bookings for Aveda Salons

What was the goal?

To help create a campaign setup that could be replicated across dozens of salons and barbershops across the UK.

Actions:

1. Speaking to the booking platforms to create the first end-to-end salon booking conversion goal
2. Setup and testing of multiple campaign types to understand performance
3. Optimised the winning campaign type to maximise conversions

Results:

I found the optimal campaign type and setup to drive real bookings for their salons.

1. A reliable conversion of goal of confirmed appointment bookings inc. revenue (never been done before)
2. The best campaign type and setup to drive conversions.
3. Insights & tips to provide a campaign template to salons.

The client rolled this out to dozens of their salons with each and every one seeing a significant increase in appointment bookings

Summary

This was a sizeable project working across lots of different small businesses under one large organisation. I enjoyed this thoroughly and was able to create a campaign setup that could be replicated to drive real results for each of the individual salons and barbershops. It was a huge success and one of my proudest campaigns to work on.